Web analytics helps to understand your users
Web Analytics Services
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising web usage.
Web analytics aim to help a company’s ability to drive above-market growth. This growth hinges on the depth of its consumer insights, and how well it translates those insights into effective action.
To develop deep customer understanding, web analytics will enable you to collect range of quantitative and qualitative data analysis/research approaches and techniques.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.
Web analytics is the web analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).
Web analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.