Integrated Marketing Consultant
Every channel, any device – omnichannel marketing is key to achieve incremental uplifts
Integrated Marketing Services
Integrated marketing communications is a holistic planning process that focuses on integrating messages across communications disciplines, creative executions, media, timing and stakeholders. An integrated approach has emerged as the dominant approach used by companies to plan and execute their marketing communication programs
Research studies suggest that consumers learn more quickly when they are exposed to messages via different media. The explanation for this is that slight variations in execution create a slight mental perturbation which grabs attention, and results in more elaborate encoding of the main message argument
By exposing consumers to the same message through multiple media, there are more opportunities to engage with consumers. In short, a multi media strategy is more effective
Reflect implied brand values and imagery that are consistent throughout differing media channels, then clearly these channels act in a mutually reinforcing way with each successive consumer engagement
Freelance Integrated Marketing Consultant
If you imagine your integrated marketing strategy is a recipe for your success, then the marketing mix, ingredients (channels) will be unique to your business.
I help your organisation to co-ordinate different media channels to optimise the effectiveness of your marketing communications programmes.
Your business is unique so you need an integrated digital strategy that is developed around your business, not all of the marketing audience engagement methods or technology platforms are suitable for everyone.
Multi-channel marketing or multi-channel marketing or omni-channel marketing is all about engaging with your customer or prospect across every marketing channel and any device.
We offer £250 referral fee for any client’s referral spending at least £5k with us, contact us for more details.